We have recently seen the cryptocurrency scene merging with mainstream circles thanks to the deals between sporting outfits, leagues and teams, and crypto companies such as exchanges. And, the Boston Celtics, an iconic basketball team competing in the NBA, and Socios.Com, are the next pair to link up.
Superfans At Socios
Socios.Com is a blockchain company that works to allow fans of a sporting club to become superfans, if you will, with the ability to involve themselves with some decision making, the trading of digital items, as well as gaining access to VIP-style experiences.
Clients & Interests
They currently count football clubs such as the Portuguese national team, Valencia of La Liga in Spain and Brazil’s Corinthians amongst their clients, adding to deals they have in place across the sporting landscape with cricket, esports, MMA and Formula One. Their move into the NBA represents their ambitions to continue evolving in the sporting arena.
The Boston Celtics
As the Celtics are seventeen times NBA champions and not only a legendary team in basketball but an iconic brand, they have a following that breaches local and national levels, entering global circles. With such a huge fanbase spread around the globe. The decision to bring Socios.Com on board, a company specialising in fan engagement, makes a lot of sense.
The Perfect Partnership
Ted Dalton, Senior Vice President of Corporate Partnerships and Business Development, explains, “A large part of the Celtics brand is made up of the great fans that support the organisation across local, national, and global levels. And we’re excited to find a partner that values fan engagement as much as we do.”
Thanks to the agreement between the two organisations, Socios.Com will have a digital presence on the official Celtics website and work in tandem as the “presenting partner” of the platform. So, they will be involved in delivering the latest news and updates, highlights, media content, and more.
And, to continue Celtic’s growth, reach, and engagement on a global level, Socios.Com will use the Celtics’ brand in international marketing activities they are involved with, meaning logos and franchise branding will be in view for a broader audience.
Speaking about Socios.Com linking up with the Celtics, Alexandre Dreyfus, CEO, said, “The Boston Celtics are an iconic, world-renowned brand, and I’m delighted they have become the latest major US-based sporting organisation to join our rapidly expanding network.”
He went on to add, “Socios.Com is fast developing into a global fan engagement powerhouse, where passive fans are being transitioned into active participants. This is the stary of an exciting partnership that we believe can eventually lead to greatly enhanced fan engagement for fans of the Celtics around the world.”
NBA & Blockchain
The Celtics aren’t the only basketball team to get in on the blockchain and crypto act, with the Portland Timbers recently announcing they are working with Stormx. And, with the NBA having formed an NBA blockchain advisory committee, the signs are that more organisations, and the league in general, will join the party.